Volvo Car has announced the launch of a global campaign that aims to deliver what it says is a more powerful, modern image of Volvo as an uncompromising, daring and impassioned brand. The campaign, Theres more to life than a Volvo. Thats why you drive one., depicts the car brand apart from other luxury European automotive brands, and features Volvos C30, C70, XC60 and DRIVe models.
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