The Weather Channel Invites Competition - And Gets It. TV Industry News 4.4.11

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Uploaded by on Apr 4, 2011

The Weather Channel has received a lot of bad news - on Facebook vis-a-vis Peter Lik and now TWC has a new competitor! See our 360 analysis of this textbook and self-inflicted marketing train wreck.

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Uploader Comments (thetvnews)

  • @thetvnews I think TWC has still tried to be reliable. Just last night (01/22/12) and basically that whole weekend, they canceled regular programming due to severe weather. Saturday, it was canceled until 10PM Central Standard Time. Sunday, they were on air all night and they canceled programming today (01/23/12) due to the aftermath of the damage.

  • @Weatherman436 TWC has recommitted to being there when it counts since this report was filed 9 months ago. Thanks for your comment.

  • Is it my imagination or just a coincidence that the music behind the WeatherNation sizzle promo is very much like the music at the end of The TV News?

    Bill Miller

  • @Millerfilm We don't think it's the same - but we were very amused that Dude Walker the voice of Weather Nation is the same as the voice of The TV News. Obviously Dude gets around!

    

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  • @thetvnews During TWC's "landslide," NBC Universal owned them and still own them now. Back then, NBC didn't realize what TWC needed to do. Now they do realize what needs to be done.

  • Blame NBC Universal! Not TWC itself!

  • LOL THEY SHOWED MY FB COMMENT!

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