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JOSE MIGUEL SANCHEZ GUITIÁN

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Uploaded by on Feb 1, 2012

Para José Miguel Sánchez Guitián, ex asesor del Ministerio de Industria, Turismo y Comercio, existe un nuevo principio de Arquímedes para las marcas, aplicable al mundo del territorio. Un cambio de paradigmas que hace referencia a la irrupción de las nuevas tecnologías y a las nuevas formas de consumo de los ciudadanos, hablamos del concepto de Sociedad Líquida. http://www.territorioymarketing.com/index.php/marketing/el-territorio-debe-cr...

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