Uploaded by wjr1ftkt on Apr 25, 2010
http://www.facebook.com/NSOTD
John Lewis is rolling out £6m advertising campaign ever to drive its never knowingly undersold proposition.
The ad campaign, which the retailer claims is its biggest ever, will break on Friday (23 April) the in the ad break during Coronation Street on ITV.
It has been created by Adam & Eve.
John Lewis asserts Never knowingly undersold position
John Lewis John Lewis is rolling out £6m advertising campaign ever to drive its never knowingly undersold proposition.
The ad campaign, which the retailer claims is its biggest ever, will break on Friday (23 April) the in the ad break during Coronation Street on ITV.
It has been created by Adam & Eve.
It includes a series of ads that show a woman progressing through the key stages of her life from giving birth to becoming a grandmother, and how the John Lewis brand is a part at every stage.
The 10, 60 and 90-second TV spots will air across terrestrial and satellite TV channels for six weeks.
They will feature a re-recorded version of Billy Joel's "She's Always a Woman", sung by the Guillemots.
Craig Inglis, John Lewis marketing director, says: For a long time Never Knowingly Undersold has been perceived as just a price promise, but its more than that: its about the total value we offer our customers, about the quality of the products we sell and the added value customers receive with the service our Partners offer. Now seems the perfect moment to reinforce this message.
John Lewis says it intends to use the ad concept in future campaigns.
The department store chain revived the 80-year-old never knowingly undersold strapline last September in a bid to clarify the positioning to customers through a press campaign.
mad.co.uk
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Aww, that advert was just so beautif..AGHH LENNY HENRY!
1 year ago 42
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All Comments (242)
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Implicit mode of emotional persuasion. Fuck yeah exam!
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Lenny Henry w...what?
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How much was the guy at 0:25 eagerly anticipating and overly excited about kissing that girl... comedy.
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Lol this advert and the song go so well together <3 :)
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Why cant more adverts be like this !!
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@marcuscleaver Truth be told, I would be pretty okay with that.
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Thumbs Up If You Just Had This Advert For Media A Level!!!!
WhatWouldPotterDo 8 months ago 15
@WhatWouldPotterDo Amazing that an advert which caught popular attention could end up in a contemporary test. Education is becoming more real!
wjr1ftkt 7 months ago