Has YouTube Killed Your Customer Retention?

Should you use YouTube for online business videos?

I'm sure that if you've ever thought about putting video on your website, you've had the thought...

"Why don't I just use YouTube.com to put video on my website?"

I've seen people on webmaster forums giving advice...

"Yeah, use YouTube! It saves bandwidth and it's free!"

Well, as much as I love the power of YouTube, let me break the news to you.

Using YouTube embedded videos is great for personal videos AND videos that you're trying to get to "go viral," but not for videos for your business's website.

Instead, I recommend an affordable solution, a neat little software tool called VideoWebWizard 2.0...

http://www.vidwebwiz.com/

Why?

Here are at least 8 reasons NOT to use YouTube for business branding...

1. Putting your video on YouTube and then "embedding" it on your website for commercial use is, technically, against YouTube's Terms of Service. You probably would not get in trouble, but you never know.

2. In the business world, YouTube comes across as unprofessional and could hurt your business' image. If you use a YouTube video on your site, YouTube's logo always appears in the bottom right corner of your video.

3. YouTube shows little "thumbnails" (ads) for other videos after your video finishes. So another video (possibly a competitor's video) could distract your visitor from your site. In fact, clicking on a YouTube video on a page while it's playing opens up YouTube.com, which completely loses your visitor's focus and attention!

4. For your potential customer, YouTube videos can be slow & unreliable. Sometimes you'll get an error when trying to watch a video, such as, "We're sorry, this video is no longer available." Not very good for conversion if you want to market 100% to your customers, is it?

5. When you put a video on YouTube, you have very little control over the quality or file size of the video after its uploaded. It is reformatted to YouTube's standards. Although they are high standards, they may not necessarily meet your business needs.

6. For the business website owner, video playlists are more user-friendly and easier to make and use with VideoWebWizard 2.0 than with YouTube.

7. With VideoWebWizard, you can brand a video on-the-fly with a company logo, copyright notice, or other image. YouTube doesn't have this feature.

8. You can set a "Completion URL" in VideoWebWizard so that when a visitor finishes watching your video, they're automatically redirected to the URL you set (This is great for affiliate marketing). Since most videos on YouTube are for personal entertainment, YouTube doesn't have a redirect feature.

If free fits better into your budget, YouTube embedded videos can be a temporary fix, but the old "You Get What You Pay For" rule applies here. You have to consider what your business is worth, and I'm sure you, as a business owner, know the worth of customer retention. When it comes down to that, I really think VideoWebWizard software is the more powerful (yet just as easy) business tool.

Check it out now...

http://www.vidwebwiz.com/

Enjoy,

Jo

http://www.ManifestingEZ.com/

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