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Stage 3: Sports drink

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Uploaded by on Feb 25, 2007

Pure genius. Same product, but using the glucose energy to re-position as a sports drink. Key was smaller packs and distribution in newsagents to target individual consumption.

Buisness exploded, and set platform for launch of Lucozade Sport.

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News & Politics

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  • Wow, iyron madden for the musik in the ad.

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