Adidas Trophy Raiders Facebook campaign in Southeast Asia
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Uploaded by kestrellee on Jul 25, 2011
Targeted at Singapore, Indonesia, Malaysia, Thailand and Vietnam, this was the most successful online campaign for adidas in Southeast Asia. Within 6 days, the adidas Facebook page got over 11,000 fans with no paid media support from these 5 markets. And in 7 weeks' time, over 150,000 fans from these 5 markets joined the adidas Football facebook page, even if there was no paid media support for the campaign.
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