We were recently approached by our good friends at FXCM. We designed, and scripted the campaign to expand into said locations as well as Australia and Italy. The primary objective of the campaign is to successfully promote FXCM Holdings, LLC and its subsidiaries as a leader in Forex and CFD trading* and education.
Our process began with writing concepts and scripts that cater to three levels of currency traders: beginner, intermediate and advanced. Though there are several levels of trader experience at hand, under our creative platform, a common thread that connects them all is a single round table around which each story unfolds. Evident in the campaign is that the hero FXCM trader is lit in a special way, separating him just enough from the monotony and confusion of the stock market.
*All subsidiaries of FXCM Holdings offer CFDs trading except for FXCM LLC in the US.