Just do it

Nike commercials are known for attitude, creativity and pushing the envelope. This commercial (not affiliated with Nike in any way) is the rough draft of a Nike commercial with an equaxion. For those of you who do not yet know what this kind of equaxion is you can check out more examples by selecting videos with the tag equaxion on the XaviorFX you tube channel. If you view your screen and the video at a 45-degree angle, all of the words that create the equaxion become faintly visible when a partial message is showing. This works best with flat panel screens. The words are meant to be motivating, intellectually and somewhat visually stimulating as well as produce the iconic words "just do it" at the end. Let us know your thoughts on the commercial and the concept, or any ideas that you may have for improvement.

Just Do It

Category:

Sports

Tags:

• Nike
• commercial
• xavior
• xaviorfx
• lance
• armstrong
• UT
• football
• cowboys
• bikes
• swoosh
• twisted
• cool
• clever
• awsesome
• new
• poetry
• eminem

[jenaevans]

Too many word to read in such a short time... Can you do a 60 second spot instead? Be Blessed!

[XaviorFX]

Thanks for the feedback. Perhaps Audio for the words will help. If not then I will need to make it longer. I guess I am just used to doing 30 second commercials.

[theamazingshazbob]

nike would be foolish to not use this equation theory in its advertising. I would change the order to just, then do, then it, personally.

[blanchdavidian]

great concept!

[npimpfellow]

what an interesting way to play with words