From the Sun-Sentinel article:
FORT LAUDERDALE, Fla. - Puffs, flakes or shredded. Crispy to soggy within minutes.
An American pastime and childhood memory: In the kitchen, above the counter, in a bowl. Take care not to spill the milk. No waiting for mom or dad. No cooking necessary. Just a bowl and the television.
Alex Davis is banking that people will want cereal not only for breakfast, but for lunch and dinner, too.
At the Cereal Connection in Plantation, Fla., customers can mix their own concoctions with 60 different cereals, such as Trix with strawberries, Coca Puffs with M&M's, for $2.50 or $7 depending on the size of the bowl.
http://www.sunjournal.com/story/241243-3/Entertainment/Simply_cereal_a_new_fo...
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