16 You speak about defining your roll, can you elaborate?

Purpose
Our purpose is to inform customers about what ingredients are to be found in their skincare and what effects, (positive or negative) these ingredients have on their skin both individually and collectively.

This lack of awareness due to inadequate professional information needs to be addressed urgently so that all customers are finally in a position to make informed, secure choices about the skincare they use.

This is the reason for the creation of POINT OF SKIN- to achieve the high POINT of professionalism and knowledge and to share this knowledge and our other advantages with you.

Much of this knowledge is based on the Dermatological Blue List and the professional ingredient dictionary comprised of over 10000 ingredients used in skincare with an assessment of each ingredient ensuring that we are able to make intelligent choices when choosing our products for ourselves and our families.

We are determined to create a dramatic change in the customers buying habits from buying trendy beauty care to buying healthy, safe skincare.

We make a stand for the logical wholesome approach to beautiful skin because only a healthy skin can be really beautiful. http://www.point-of-skin.com/content/why%20point%20of%20skin/the%20purpose.html
http://www.point-of-skin.com/content/why%20point%20of%20skin.html

Category:

Education

Tags:

• Success
• SPA
• Beauty
• salons
• cosmetics
• strategy
• competition
• differentiation
• branding
• marketing
• skincare