Author David Meerman Scott gives an overview of his bestselling book, The New Rules of Marketing & PR. In plain English, David analyzes the huge disconnect between where marketing dollars are being spent and how the public is searching for products and services. Whether blogs, web videos, social media sites or content-rich websites, he discusses how thinking differently can deliver amazing results.
Videos courtesy of GuruTube.net, a website dedicated to objective, informational videos by widely acknowledged experts. Take a look at www.gurutube.net
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