'We don't own our brands, they live in the minds of those that perceive us'.
This truth is something that's at the core of brand development work. It encourages us to consciously create who we want to be in the way we deliver the promise of ourselves through our digital footprints.
Intel's created a site called the Museum of Me that might appeal to anyone thinking about this in the context of their own personal brands.
It's a clever and beautifully rendered aggregate of Facebook data, and one that makes the network effects of connected personal brands come to life very powerfully. Here's mine.
Link to this comment:
All Comments (0)