Ranked #5 during the Super Bowl XLIII Neuromarketing Ad Study is Budweiser's "Clydesdale Circus". Here, there is a strong sustained parietal response throughout the ad. There are large invoked responses when "Daisy" is taken away, the Clydesdale whinnies, and when the horses are reunited at the end of the TVCM. There is a consistent response in the right temporal lobe to the music.
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