How to Make Your Store Remarkable
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I think the one big issue for independent retailers is helping them understand what elements make up the story as Doug suggests. So often, ind. retailers enter the game because they have a passion. But they don't know the first thing about retail. How do fixtures, displays, music, windows, customer service, the merchandise mix, the store location all fit into the story the retailer is telling? Retailers need to understand that the story is their brand and the brand dictates the story.
StoreTouch 2 years ago