Sheena Iyengar Part 2

Sheena Iyengar presented at the third annual conference on Law and Mind Sciences,The Free Market Mindset: History, Psychology, and Consequences, which took place on March 7, 2009 at Harvard Law School.

Sheena Iyengar is a professor in the Management Division of the Columbia Business School. One of the world's experts on choice, Professor Iyengar received a dual degree from the University of Pennsylvania in 1992, consisting of a B.S. in Economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences. In 1997 she completed her Ph.D. in social psychology from Stanford University. Her dissertation, entitled "Choice and its Discontents," received the prestigious Best Dissertation Award for 1998 from the Society of Experimental Social Psychology. Since then, she has published many articles in academic journals and her research has been commonly cited in the popular media. Iyengar is at work on a book exploring the mysteries of choice in everyday life.

Category:

Education

Tags:

• HLS
• Harvard
• Law
• Conference
• and
• Mind
• PLMS
• Sheena
• Iyengar

[DaveDoggOwns]

The problem that results from the having too much choice of jam is because of the problem of scarcity. Scarcity of jam, time, energy, etc Scarcity denotes a lack of choice. If there is a scarcity of something such as time, energy, then clearly you have less choice. So to rephrase what I said earlier, the problem of having too much choice of jam STEMS FROM HAVING AN OVERALL LACK OF CHOICE IN GENERAL.

[DaveDoggOwns]

4:44, again she's confusing the inefficiency in the apparatus that supplies choice with inefficiency of more choices per se.

[DaveDoggOwns]

The problem is NOT that there was too much jam(too much choice). The problem is organization, scarcity, and the time it takes to search for the particular jam that you want. Obviously, if all the choices of jam were

a)orgnaized well

b)were not scarce

c)took little time to actually find

then more choice is not debilitating.