Explainer for DevFactory

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Uploaded by on Oct 20, 2011

DevFactory sought a video in the style of the RSA Animate videos, where stop motion drawing accompanies a speaker's talk. IdeaRocket simulated stop motion by compositing a green screened arm and pen over a pre-prepared illustration. We added some additional animation to give a little more magic to this very simple, direct style.

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  • Uhh... are the Volume/Cost labels on that production graph flipped?

  • Just what I've always wanted , to be a faceless cog in a machine that devalues creativity and values a model of software development the IT industry has spent the last 30 years trying to escape

  • Nice effect, very smart..nice narrative voice.

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