Inside RIM: Participating In What Could Be The Greatest Comeback In Tech History (Extended)

RIM CMO Frank Boulben in the latest Forbes 'Behind the Brand' interview on rebuilding the BlackBerry brand.

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  News & Politics

[Himanshu Khatri]

i want blackberry to do well.. I'm saving money to get a blackberry z10.. no matter what you call it.. but i want to show all those android users.. that this is not a toy... kid.. its a tool..

[dongyul]

Go blackberry!

[AgenteET786]

I like "Black- berry"!!!

[Saffiyah Mohammed]

his English is superb...do your thing RIM

[TerminatorTX3]

The female looks bored, but I say BlackBerry excels in data usage, communication, functionality, and exclusive features like BBM. I'm coming from Apple products, because having all these apps means nothing if I can't use my phone for its intended purpose, having work always connected.

[789MARINE]

My BlackBerry Z10 is awesome. hopefully Blackberry catches up with IPhone 5 soon. With the Z10 that shouldnt be a problem.

[ATI nsider]

I tend to get information regarding the PC industry, though I do have someone that I know within BlackBerry. All I can say is wait for the Q1 numbers to be released, because I didn't believe them when I seen them. This was only for the month of Feb 2013 which was revealed to me.

One word to describe them would be F**ing WOW... March numbers were kept in a tight Vault, and are suppose to be 100% better.

[Liam Bryce]

bing . com/search?q=blackberry+overta­kes+windows+phone&src=IE-TopRe­sult&FORM=IE10TR

Same results come up in Google, I can only find evidence the other way round. And for an industry insider you seem awfully fanboyish of Blackberry.

[ATI nsider]

First off, it's paid not payed. I'm an industry industry insider. But anyway check online, you will find multiple sources.

[Liam Bryce]

Where are you getting your information from? Seriously are you payed by Blackberry or something?

[hr5893]

I am a fan of BlackBerry... but I have to disagree with the title of this video.  Apple has to be the greatest comeback in tech history... they were left for dead 12+years ago, and look where they are now. I would love to see BlackBerry do half as well. :-)