Biwi Ho Toh Aisi

BHTA -- is a simple & fun service where users can choose from 4 archetypes -- the girl next door, the assertive type, the bubbly child-woman and the modern Indian lady. Once he makes his choice, he starts to receive daily 'reminder' calls from his 'virtual wife' just like a real wife would do for her husband. This 'simulation' of a marriage would be able to discover for himself, the kind of wife that suits him the most and even give him a peek kind of married life he would experience with her.

Category:

Entertainment

Tags:

• BHTA
• biwi ho toh aisi
• bharat matrimony
• webchutney
• international recognition
• digital marketing
• mobile marketing
• social media marketing
• virtual wives
• calls
• Times of India
• Canada
• UK
• India
• US
• Indonesia
• Singapore
• Hindustan Times
• Deccan Chronicle
• Financial Express
• The Tribune
• Wall Street Joournal
• digital media innovation
• WAT Awards 2011
• sidharth rao
• nishi kant