Market Research Commandments 4

The Market Research Commandments Part 4
Target Keywords With Commercial Intent Or Flop

The second major thing for us to pay attention to when exploring our marketing research is to target keywords which have commercial value. We can call this "Commercial Intent" or a Want Market. Once again this idea of a perfect prospect is defined by their need for a solution or an irrational desire to purchase something. (some people would call these types of people fanatics)

The major thing we are trying to determine here is what types of keyword searches are being used by buyers. Who is a buyer in our market based on the psychology of the keywords they are typing in the search engines? This might sound very daunting to think: "OK, wow now I need to figure out what the heck someone is thinking when they type a specific word into Google?"

Category:

Education

Tags:

• market samurai
• marketing research
• commercial intent
• adwords
• target keywords
• word
• oci
• awctr
• awcpc
• keyword
• words
• ctr
• rate
• want
• target