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Randall Rothenberg Welcomes IAB Ad Ops Summit 2011

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Uploaded by on Nov 7, 2011

Randall Rothenberg, President and Chief Executive Officer, IAB, welcomes the attendees at IAB Ad Ops Summit 2011, shares how Ad Ops is the center of reaching consensus on how good operations can become best operation and best practices, and announces new updates to the IAB Rich Media Guidelines including the Rising Stars ad units, and a cross-industry adoption of the IAB Impression Exchange Solution (IES).

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