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Guinness Anticipation Advert

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Uploaded by on Sep 30, 2008

Anticipation is an award-winning Irish advertisement launched by Diageo in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was produced by Irish advertising agency Arks, was directed by Richie Smyth and starred the relatively unknown Irish actor Joe McKinney. It was the final part of the Guinness Time advertising campaign, which had been running in Ireland since the late 1980s.

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Top Comments

  • best guinness ad ever!

  • Reminds me of Mr. Bean.

    lol

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All Comments (15)

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  • FANTASTIC!!!

  • pain in the ass... i had to study a great deal of ip law bcuz of this advert...

  • @shellyod - Could not agree more

    LOVE IT

  • @shellyod Could not agree more

    LOVE IT

  • Who hasn't danced like this after a few Guinness?!?

    My all-time favourite commercial!

  • If you're interested, you can read more about the history of the Guinness screensaver at the contrary marketing blog

  • many thanks!!!

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