LinkedIn PPC Pay Per Click Advertising - Patrick Schwerdtfeger

http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the pay-per-click opportunity on LinkedIn. LinkedIn is one of the only platforms where you can search for people based on their job title. That means you can segment precisely your ideal customer on LinkedIn. Well, you can use the same targeting mechanism when doing PPC pay-per-click advertising, offering an amazing opportunity for precision marketing for your business.

This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.

This video is about marketing your business with PPC pay-per-click advertising on LinkedIn. By segmenting the population by job title, you can target your ads precisely to your ideal customers and point the ad to a PDF proposal or some other value-added deliverable and grow your business as a result. PPC pay-per-click advertising on LinkedIn is a powerful and underutilized opportunity.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

Category:

Howto & Style

Tags:

• linkedin
• business
• marketing
• ppc
• pay-per-click
• advertising
• target