New Hovis ad depicting the last 122 years

Staple British bread brand Hovis have released a new advert showcasing over 100 years of the nations history. Part of Hovis huge relaunch campaign, the ad is a mammoth 122 seconds long celebrating the 122 years since Hovis was established.

Filmed in Liverpool, with a cast of over 750 extras many of whom are ordinary Brits cast off the streets, the ad depicts the highs and lows experienced by Britain during Hovis existence - including World War I, the suffragette movement, the first motor car, World War II, the 1953 coronation, the swinging sixties, England winning the World Cup, the 1980s miners strike and the Millennium celebrations. It ends with the poignant message As good today as its always been reinforcing Hovis strong brand heritage and marking the beginning of a new Hovis era.

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  Entertainment

[felicityjadenorth]

this is actually my favourite advert of all time :')

[Bea Isaacson]

awkward moment when a bread advert sums up british history better than the fucking opening ceremony!

[alisha afzal]

funny when he says "yeah" at the end"

[danielgraham060]

Truly a grate advert, gets me everytime when Churchill"s speech and the Spitfire fly's overhead. Just makes me remember why we are called 'Grate' Britain

[justin dawson]

Its going off the back of a once great brand,Don't fall for this sentimental shit,workers and people deserve better than Premier food.They have taken brands and waterd them down to shite for shareholders profit,oxo,kippling and others.Demand quality, seek better,change brands.500+ jobs lost in B'ham.Fuck these advertise agents. Food Riech!

[TheMarrification]

It was voted nationally the best advert of all time :)

[Brian Mackie]

Thanks for the good comments guys the young lad in this is me

[Stephen Power]

Fantastic advert filmed in Liverpool

[Moriarty Glitterati]

I asked for white bread.

[jasbk]

good job all of those countries in the commonwealth, the Crimea and many others we took by force did though eh?

[Gam3rW0lf]

The Spitfire did it for me.

[George Lamb]

At the time, I was around 11 or 12. Believe it or not, I came 2nd to receiving the main part in this advert. The auditions were based in Liverpool and it included winking at the women ( awkward for a 11 year old! ), kicking a can which I embarrassingly failed at and saluting a marching soldier, the director at the time. The fact I was so close horrifies me to this day. The decision came down to age and the other boy was around 14/15,hence why they picked the deeper voice at the end of the advert