Step 1 is the Competitor Analysis. The main concept of this step is very simple - Don't Reinvent the Wheel! We will disassemble 3 or 4 of your competitors that have done exceptionally well online to determine what they have done right and what they have done wrong. Using this information we will compile a plan that beats them at their own game. This plan will be used later in Step 4, the Custom Web Strategy.
Reference URL: http://www.stepforth.com
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