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the psychology of web marketing

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Uploaded by on Mar 19, 2008

What difference does the web make when it comes to marketing? Here are three examples.

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  • Is it possible that our distinction between "content" and "advertising" is increasingly blurred because branded objects increasingly act as the interface to our daily lives? I Google reviews to a movie, Facebook my friends to invite them, and I MapQuest my route to the theater, making sure to Fandango the tickets (unless I moviefone). In 1995, I would have ask around about the Movie, called my friends, and gotten directions from my mom.

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