Fortum Active (Gold Clio Awards 2009 / Winner AKQA Future Lions 2009)

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Uploaded by on May 18, 2009

Gold in Clio awards // Student Integrated Branding Campaign
Winner AKQA Future Lions 2009)

Gustav Johansson (AD) //
Erik Högfeldt (COPY) //
Rasmus Keger (AD) //
Berghs School Of Communication 2009

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Education

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Standard YouTube License

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All Comments (20)

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  • @TheLastClown1 Lets do a quick assessment, shall we: A professional biker generates around 400 watts of power. Assuming your non-professional status and a 30% loss between the bike in the gym and the light bulb, you are looking at a net 100 watts power output. If you are a frequent gym visitor with 100 times a year@1 hour, total net energy output is around 10 kWh. Multiply by whatever you pay for electricity and there's your dollar. That's a lot of sweat for meager pay, I give you that.

  • @SlungBlade Don't be a hater

  • A good question is "How much energy does it take to power the gym equipment used to generate electricity?" If the amount generated is greater than the amount used to power the machine, then the law of constant energy has been violated. It is absurd to believe that a person stomping away at a treadmill is generating enough energy to make any semblance of a dent in their electric bill anyway. Good premise though.

  • NO WAY IN HELL!!! will you match your energy consumption .... this is a money grabbing scheme ... hence the other products. That being said it is a good motivational idea :D

  • its the idea that counts - awesome :)

  • waste of marketing budget imho =/

  • @tehi333 "Kids" by MGMT

  • Energy slavery in a gym, drinking from plastic, energy bars, etc.-- great when there's no nature left to enjoy because of it...

    "Have you ever stood and stared at it, marvelled at its beauty, its genius? Billions of people just living out their lives, oblivious. Did you know that the first Matrix was designed to be a perfect human world, where none suffered, where everyone would be happy? It was a disaster. No one would accept the program..."

    -- The Matrix

  • water in a plastic bottle. i don't like that!

  • random Q, whats the name of the song used in this video?

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