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Ethical Sustainable Advertising, with David Mallen of the Better Business Bureau

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Uploaded by on Jul 27, 2010

David Mallen who works in the National Advertising Division of the U.S. Better Business Bureau, speaks with SLM's Mario Vellandi at Sustainable Brands 10 about trends in the marketplace and what the future should hold for businesses and marketers making communications and associated claims about their products and services.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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