In Episode 1 we meet a former merchant banker turned entrepreneur, Ghazaleh Lyari, founder of Ghermez Cupcakes. After 16 years in the corporate banking world, Ghazaleh decided to take the plunge and start her own small business specialising in Cupcakes, and is keen to build the build the brand and stand out in a competitave market.
In Part 1, we send in entrepreneur at large and founder of Nudie Juice, Tim Pethick, to assist Ghazaleh in bringing the Ghermez Cupcakes brand to life.
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