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Uploaded on Sep 30, 2011
From bestselling author and Internet pioneer Steven Johnson, The Innovator's Cookbook (on sale October 4, 2011) is an essential book for anyone interested in innovation: the key texts on the topic from a wide range of fields as well as interviews with successful, real-world innovators, prefaced with a new essay by Johnson that draws upon his own experiences as an entrepreneur and author.
Innovation is today's buzzword for a reason. The need to push forward, find new paths and new ideas, in an ever-evolving world, is an essential part of business, of education, of politics, of our daily lives. Building on the success of Johnson's Where Good Ideas Come From -- one of the most acclaimed business books of 2010 -- The Innovator's Cookbook makes a major new contribution to this vital conversation.