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4th bottom line

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Uploaded by on Apr 20, 2008

4th bottom line
Have you ever asked yourself "Why am I doing this anyway?" at work? Join co-author of Sacred Commerce Ayman Sawaf as he discusses the evolution of "conscious commerce," and how the Triple bottom line of People, Profit and Planet is giving rise to the new idea of a 4th bottom line, which incorporates the return to the spiritual self and offers a new framework of purpose for your work or business life.

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Education

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Standard YouTube License

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  • Very well said!

    Let's talk!

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