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TEDxBrooklyn- Samuel Cochran

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Uploaded on Dec 31, 2010

Samuel Cochran was born in St. Louis, MO, attended Northfield Mount Herman School in Massachusetts and Pratt Institute, where he received a Bachelor's degree in Industrial Design. After he was accepted into the Pratt Design Incubator for Sustainable Innovation and received a grant from the National Collegiate Innovators and Inventors Alliance to develop his senior thesis project into a business. Based around GROW, a hybrid wind and solar energy capture device that mimics the growth pattern and movement of ivy on the side of a building, Sam founded Sustainably Minded Interactive Technology (SMIT) with his sister, Teresita Cochran Jesser and classmate, Benjamin Howes.Embracing non-toxic and recyclable materials and sustainable manufacturing practices, SMIT envisions the design process as a language for redefining the terms of the relationship between people and the resources around us and the products they create.SMIT's products have been featured in New York Times Magazine's Year in Ideas 2009, Popular Science and at the Museum of Modern Art. SMIT is currently filling orders of its first commercialized product, Solar Ivy, and continues to develop and bring to market clean energy products that identify and create power in ways traditional solar and wind solutions haven't.

What is TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxBrooklyn, where x = independently organized TED event. At our TEDxBrooklyn event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

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