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Serving up creativity and growth

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Uploaded by on Feb 10, 2011

David McQuillen, Head of Customer Experience at OCBC Bank - David McQuillen leads OCBC Bank's initiatives on building a stronger customer focus within the bank, and improving the quality of customer experience across all customer touchpoints. He believes that Singapore is at the beginning of a journey to becoming a customer experience and design orientated nation. Discover how government-led initiatives and an open mind to creativity can foster economic growth.

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