Campo de' Fiori is one of the oldest open air markets in Rome. The day starts as early as 3:30 AM, when the first "fruttivendolo" drive up, and by 8 AM, under wide umbrellas, tables overflow with an abundance of brightly colored fruit and vegetables. Organically home-grown by people who have, more often than not, been farming for generations. At East end, near one of the best sandwich shops in all of Rome, is the flower stand absolutely bursting in color and fragrance.
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