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Rishad Tobaccowala, Denuo (@ Wildfire '07)

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Uploaded by on Jun 3, 2007

Rishad Tobaccowala (CEO Denuo and Chief Innovation Officer, Publicis) chats about...

* the business importance of authenticity
* why PR agency Edelman's reputation suffered in the Wal Mart undisclosed blogger fiasco
* three big media trends he's seeing including the shift to on demand, the participatory culture, and the shift from segmentation to reaggregation
* why he's 'short' on Google's ability to monetize YouTube and 'long' on Yahoo's future

Notable mentions
----------------
AOL.
Apple.
Authenticity.
Bebo.
Denuo.
Edelman.
Google.
iPhone.
iPod.
MSN.
MySpace.
Publicis.
Richard Edelman.
Wal Mart.
Web 2.0.
Yahoo.
YouTube.

Produced by www.ResearchTalk.co.uk
Recorded @ www.wildfiretheconference.com

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