2010 OMS Seattle Takeaways with Jessica Bowman

http://www.onlinemarketingsummit.com
[Video Transcript] [Aaron] So, we are here at OMS Seattle with Jessica Bowman. Jessica you just gave a presentation on SEO of course right?
[Jessica] Yes.
[Aaron] Can you give us a little bit of insight to the top two or three takeaways that all the other folks that weren't at OMS Seattle missed out on?
[Jessica] Sure, so we talked about um keywords. You really need to expand your keyword list and really look beyond what you perceive as your keywords, and blow out your list to thousands of terms and see which ones bubble to the top. Talk to your sales people, your engineers, people who go to trade shows. Get on the phone and listen to customer service calls or go visit the customer service department to expand your list. Those are some of the things that we talked about to really blow out your keyword opportunities, and then once you have all those new keywords that you are going to target, you then have to create new pages for them because any page can only be optimized effectively for about three to four keywords. So if you have a page of twenty or forty pages you really have limited opportunity so what you want to do is make sure that you are really expanding your site. Some of the things that you need to be doing are creating things that people are going to link to. And so that was probably the other real big takeaway, is that you definitely need to get a lot of links. It's probably at least half of the formula and so focus on B to B link building is one of the things that you need to do.
[Aaron] I love it, so it's kind of like doing a little internal data mining to get better keywords and understand more on how to connect with your customers and find those great places in the search engines to get found.
[Jessica] Correct. There is a huge opportunity that is already in your organization that you need to leverage.
[Aaron] Ok, good deal. So one last thing. You have been here; it's only the morning, but give us an idea of what's the coolest thing so far since you have been at OMS.
[Jessica] I think a lot of it is the culture and the approach to how you're doing OMS right? So you start talking and pooling about what people want to learn. You actually have this boo rule. I thought that was awesome. I've never seen that at a show.
[Aaron] I take it you didn't get booed.
[Jessica] I did not get booed thank goodness yes, but I thought that was really great and so it really sets the tone of you know, hey speakers you've got to deliver. And I thought that was awesome, and so far from what I've seen the speakers have delivered.
[Aaron] Great. Thanks Jessica. We appreciate it and we will be back with more. Awesome. Thank you.
[Jessica] Thanks.

Category:

Education

Tags:

• keywords
• Seattle
• online marketing summit
• link building