Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Advertising Techniques : How Does Color Affect Visual Merchandising?

Loading...

Sign in or sign up now!
8,809
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on May 27, 2009

Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising.

Expert: Mark Clifton
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky

  • likes, 2 dislikes

Link to this comment:

Share to:

Top Comments

  • most ppl might think the color thing is stupid.. but not it isnt... u have no idea how IMPORTANT the color is for an ad.

  • Hi, I'm supposed to write a thesis about sensory marketing, would you have any advice for me as to where I could find some info on other senses then visual? - it seems to be the most researched one.

    Thanks in advance

    X

    Ps: Myacolusi is right color IS very important - the best example I-ve ever is is KETCHUP having lost a lot of money for trying to innovate the packaging and turning the botle GREEN... they abandoned the project after a very short while.

see all

All Comments (8)

Sign In or Sign Up now to post a comment!
  • LOL

  • Your background is ugly and your appearance disheveled. This would be a better video if you listened to your own advice and took time with your visuals.

  • Excellent advice and presentation! 5 Stars! Bravo! Thank you, Mark.

  • I agree, color is a language of the mind. But it has so many more applications than just retail merchandising. You website for one. It's a good topic to study if you're a marketer.

  • wow im doing my science project about this wish me luck

Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more