Cisco Eos: What customers are really saying!

Livia Tortella, GM/Executive VP of Marketing and Creative Media at Atlantic Records talks about the Cisco Eos platform at the Bandwidth conference.

Tortella's focus at Atlantic lies in business and digital product development, such as establishing artist fan clubs, merchandise products and direct-to-consumer strategy. Atlantic's innovation in digital marketing has made them the first major label ever to earn 50% of their revenue from digital products.

The following clip is taken from a panel discussion at the Bandwidth Conference - http://www.bandwidthconference.com/tortella.html

Livia talks about how Atlantic Records is utilizing the Cisco Eos platform to build artist web sites and empower direct to fan relationships.

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People & Blogs

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• cisco
• eos
• atlantic
• records
• artist
• web
• sites
• social
• media
• digital
• #bandwidthconference
• bandwidth
• conference
• Livia
• Tortella
• band
• width