JJTV #129 - The Digital Chicken and the Social Egg
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Uploaded by jaffejuicetv on Dec 20, 2010
Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital?
The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV.
In other words, does traditional (digital) have an edge over social or is it the other way round?
I think you know what I think. But what do *you* think?
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Uploader Comments (jaffejuicetv)
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No offense, but I think it's besides the point, especially if you're in the business. It's NOT about the technology, it's about the uses...
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Hey Joseph - Good question. The answer depends on the customers,,, Duh. It's all about where the money flows. Cool PR spins on Social Media coolness is... cool. But the best ROI will be from the agencies with the clients that engage with the most active (buying) customers no matter which media.
David
EatMedia
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I guess part of this piece was to identify a trend of social agencies backing into digital and the hypothesis is that they typically will do better (than digital agencies being expected to deliver against social) because they more often than not would have come from digital.
Part of this is that social isn't just another line item on the digital flow chat and that it has a unique set of characteristics, rules of engagement etc.
@david - do you think digital agencies will do this though?
jaffejuicetv 1 year ago