http://www.inboundnow.tv Joanna Lord of SEOMoz joins us for lucky number 13 to discuss some PPC best practices and how seomoz is leveraging google adwords new feature "remarketing" to target none.
In this episode we chat about:
Mistakes to avoid when starting out with PPC.
How to make to most of your Pay per click Campaigns.
How to use Adwords Remarketing Tools to target non-converters
And some of Joanna's Tips on Landing page best practices.
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