Project Paperclip | Photography exhibit with augmented reality

Project Paperclip is a photography exhibit that uses real-time processed soundscapes. This video was filmed at the opening (Centro das Artes Casa das Mudas) and doesn't reflect the interactivity of the software (no reactive sound is possible). Make sure you test it for yourself: http://www.discloseprojectpaperclip.com

The experience is unique each time it is activated as the app's algorithm utilizes real-time processing of variables from the visitors location, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst others.

The concept was imagined by Portuguese photographer Nuno Serrão, and by including the auditory canal, it tries to transport visitors to a state that gives them a different interpretation of the 16 photographs at the exhibit.

To make full use of this exhibition, visitors that have an iPhone 3 or above need to download Project Paperclip application, at the AppStore. Equipped with a headphones (the better the quality, the more immersive the simulation will be), switch on the App and follow instructions to activate the reactive soundscapes.

Concept and Photography by Nuno Serrão
Interface design by NS | urbanistasdigitais.pt
Development and reactive sound by Yuli Levtov and Ragnar Hrafnkelsson
Soundscapes by Alexandre Gonçalves and Nuno Serrão

Some reviews:
"It is subtly disconcerting, an ominous prediction of the artificial realities we build with the help of smartphone apps and the Internet." ReadWriteWeb
"The photos are surreal, especially with the pairing of soundtracks." Mashable
"Uma experiência única." Vogue Portugal
"There's still people using the technology in innovative ways." TheCreatorsProject
"With the use of an iPhone app, photographer Nuno Serrão has created an all encompassing experience for anyone who wants to view his photography the way it was intended." TheNextWeb
" (...) the concept of an app containing a portion of the exhibit itself is completely new and fascinating." appadvice
"Project Paperclip, do português Nuno Serrão, é a primeira exposição fotográfica a nível mundial a utilizar Augmented Reality (realidade aumentada)." Público
"Trippin' -- the art masters of yesteryears might also wish they had such technology at their disposal." Ubbergizmo

• Category

  Science & Technology

[Luis Arias]

brilliant idea, congratulations!

[Travistalktoyou]

:)