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Catchword's Product Name Review: Truvia

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Uploaded by on Apr 15, 2009

Brand naming expert Beth Gerber of Catchword offers her views on the Truvia name. Check out more of Catchword's First Word videos at http://catchwordbranding.com/catchthis/video-cafe

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  • Just because it's natural doesn't mean it's good for you. Cocaine is natural.

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