Increasingly, a Disney-type mindset is being transported into retail outlets,
corporate headquarters and other non-entertainment-based commercial spaces.
This is part of a trend toward embracing creative elements, including interactivity,
which have been shown to enhance branding efforts and aid information retention.
Our presenters, Maris Ensing, President/CEO, Mad Systems, Inc., and Anne
Herzog, COO/President, Entech Creative Industries, discuss creativity in
commercial AV, drawing on their own projects to illustrate its effectiveness.
Link to: http://www.soundandcommunications.com/viewpoint
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