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Political SMS Campaign - Scott Brown

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Uploaded by on Feb 16, 2010

Are you running a political campaign and thinking about using SMS marketing to connect with the voters?

This video by http://www.tatango.com highlights how Scott Brown harnessed the power of SMS Marketing to win a pivotal seat in the United States Senate.

Whether your running a political campaign for the local town council or the president of the united states, SMS marketing can be the difference between winning and losing an election.

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  • Very impressive use of group text messaging. Big ups to his campaign manager's ambition to keep up with the times and leverage the now standard platforms of SMS and Twitter.

  • Thats pretty cool to see the quoted text... it makes it a great how-to for textual promotion.

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