Captains of Industry: Don't Tone It Down!

see our manifesto: http://www.captainsofindustry.com/manifesto/

Ad agencies are tasked by clients to come up with brilliant work that stands out in a crowd, but once in a while the corporate higher-ups (while they SAY they like outstanding creative) want work "toned down a bit" so it doesn't take any risks. This is a recipe for making campaigns bland and invisible. As it says in our Manifesto, "The biggest Risk a marketer can take is to be safe." That's what this video, #2 in a series, is all about.

Special thanks to Kara Manson!

Category:

Comedy

Tags:

• captains
• of
• industry
• comedy
• funny
• baby
• don't
• tone
• it
• down
• advertising
• marketing
• manifesto
• doctor
• delivery
• paper
• bag
• ad
• agency
• boston

[iromag]

Very clever and delightful!

[kcutcons]

I still have my bag and wear it from time to time

[dubitandum]

Awesomeness.  :-)

[dveemedia]

Excellent! Good stuff!