In October 2008, Accor unveiled the first 5-star Pullman hotel in Australia. To celebrate its opening, Accor asked C4 to produce a video highlighting what set it apart from the range of hotels already operating over here.
In making the video, we wanted to let the hotel and its staff tell the story - without ever actually speaking - as these were what would ultimately persuade their target audience to stay there.
Taking this 'do not disturb' approach we did away with any voiceover and used only the occasional super to highlight Pullman's most impressive features.
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