Fashion Marketing: What is a Niche Market?

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Uploaded by on Dec 9, 2008

In this video I discuss the basic concepts behind what a niche market actually is and why an independent fashion or apparel brand needs to develop one and market to one. This is the first step in properly marketing your clothing or accessory line.

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Education

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Standard YouTube License

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  • Nitch Market?

  • You've completely failed at pronouncing "niche". It rhymes with leash.

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