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Market Testing, the Agile Way

explorics explorics·6 videos
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Uploaded on Oct 14, 2011

This webcast is for product owners on how to do market testing in an agile fashion. We've created a methodology called a "Market Sprint" that allows you to very quickly discover and prove out go-to-market models for new or pivoting products. It's a great way to validate requirements and buying patterns in the market before having your team write code.

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