The Changing Landscape of Youth Marketing with Spych Resarch's Ben Smithee

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Uploaded by on Mar 11, 2010

In this episode of mobileYouthTV, Host Ben Leis talks with Ben Smithee, head of Spych Resarch, a GenY and Millennial Research Company on the changing landscape of youth marketing. They discuss how digital media has changed the game, common challenges in youth marketing and how brands should be connecting with youth.

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