Make your story of "Offline as it happens"

Things get complicated when you're offline as it happens. See more films and create the next "Offline as it happens" story and you might win a Nokia N900: http://www.youtube.com/nokia/

...Yet another interesting campaign inviting the users to contribute and spread brand awareness.

I find it fascinating that people are motivated to contribute, not least what motivates them to do so. Can it be that only the promise of a new Phone is the motivation? Is it because people see it as a nice challenge?
I am also curious as to why/how Nokia benefits from this:
Do users contributions always contribute to brand awareness? What happens should someone make a video that criticize Nokia (instead of suggesting how Nokia can tell new "Offline as it happens"-stories)? Is it still brand awareness since there is no such thing as bad publicity?

I wonder what counts as a good contribution. What ranking systems affect which of the contributions will be most visible? Does the fact that someones idea is used make him/her encourage other people to watch it, thereby adding personal interest to the reasons/motivations for paying attention to an ad!

What work is put into the choosing of the winner? Will a randomly chosen winner actually be carefully chosen due to his/her influence or visibility online, or will no reference to the person behind a successful idea be visible?

Category:

Entertainment

Tags:

• Nokia
• viral
• viral marketing
• Offline as it happens
• fun
• users
• Online as it happens

[hongnguyenx]

Thnks so much friend :D Really a greate song :D Softly and real life :-x

[j3nnie88]

OMG you and i both! some one made a presentation on Nokia for my marketing class and showed this video and i just HAD to find the song. so it took me an hour to find it! and listen to the lyrics. lol.

anyways, point: Alan Pownall 'Chasing Time'

[hongnguyenx]

Everyone, who known the name of theme song use in Ad.!?